DHL was presented with seven awards at this year’s Reader’s Digest Trusted Brand Award. For the fifth consecutive year, it received the Gold Award in the ‘Airfreight/Courier Service’ category in Asia. Among its other accolades secured were the Platinum award in the ‘Airfreight/Courier Service’ category in Singapore and the Gold award in Hong Kong, India, Malaysia, Taiwan and Thailand.
The award is based on a survey conducted with over 8,000 consumers across seven markets in Asia. Scores are assigned based on trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and corporate social responsibility. Brands that clearly score above their competitors receive a Gold Trusted Brand Award while those who score three times or more that of the nearest competitor receive a Platinum Trusted Brand Award.
As part of the company’s steps to continuously provide outstanding service to its customers, DHL has also invested significantly in a number of employee enriching practices and programs including the Certified International Specialist (CIS) program. CIS is an award-winning programme which has played a key role in the company maintaining a high level of customer service that is needed to meet the changing international business environment. To date, the CIS program has been delivered to over 100,000 employees in more than 220 countries and territories worldwide.